Panino organic rice package design conveys the organic, all-natural healthy quality of the product with a hand-made illustration for the product packages, with bold fonts, colors for visual association and earthy styling.
The city of Banyuwangi, Indonesia forms the beautiful, hand-drawn backdrop of the package. Panino works with local farmers, producing extremely high grade, organic rice sourced from the most fertile agrarian lands in the country. The commitment to excellence and product quality is prominently featured in the package with great detail. The illustrations by Roby Dwi Antono has the finer details of the city landscape.
The bold fonts clearly show the product category where as the color provides an easy visual association for the kind of rice the customer might be looking for, enabling it to stand out easily on a crowded shelf. Concept design, artwork finalization and original sketch (by Erwan Priyadi) were done at the Sciencewerk Studio by Adji & Danis
The seeds of local varieties that are developed and planted using System of Rice Intensification (SRI) method and Jajar Legawa to yield rice with better nutrient content.