Pingouin Vodka Creative Concept design incorporates the cool history of the French vodka company with clean, sophisticated branding, logo and package.
Russian designer Denis Kalinin insisted on meeting the company marketing executives and came away with the most amazing story regarding the beverage history. The French Vodka company had decided to get crystal clean, fresh water from Antarctic icebergs. However, while towing the iceberg to Europe, they noticed an unlikely passenger aboard – a penguin.
The brand name and logo took inspiration from that, adding clean, white body to represent the clean water concept. The history of its concept design is printed on back of the bottle, neatly showing the unique story and the route it traveled.