Tsukemono Pickles Concept Design looks to break the mold of traditional canned pickle packaging by using easy-to-use, premium package design with traditional oriental elements.
There are two variants available (see image above). Oriental design patterns and glyphs create a visual association with childhood memories for the product’s major consumer base in Taiwan. It is uncomplicated, yet appealing, in sharp contrast to the aluminum and tin cans of pickles.
The “plaster” version has the pristine white surface, portraying the premium quality of pickles. The outer white flap in a robust cylinder is made of unbreakable plastic. It conveys a robust quality to the overall feel. You can tilt the outer flap to see the product through the transparent part.
The “cement” version uses a packaging material with color and texture similar to cement, and glass. It lends a rustic, country-side home feel to the package. Qualities of strength and comforts of home shine through.
Designers Han-Ching Huang and Chiuan Huei Lai appealed to the Taiwanese customers by using design elements similar to traditional houses found in the country. The lid is designed like windows of common Taiwanese homes, bringing a sense of home-made taste, but with a premium quality. The heritage design elevates the overall feel.