Viance nutrition classy concept design conveys the best of brand values – sophistication, purity and all-natural ingredients.
In the crowded space of nutritional supplements, diet and cleansing food it is important to highlight the brand values and stand out. Viance nutrition came up with their proprietary alkaline-based weight loss system which needed adequate brand and concept design to extol their best features.
McLean Design, USA was hired to create a compelling packaging system and brand value which elevates the presence of their cleanse program. Sure enough, McLean identified that their all-natural goodness needed to be highlighted. At the same time, it was important to keep the consumers away from the crowded branding and labels which claim too much and deliver little.
A clean white canvas as the packaging body was born. It connects immediately as the visual association of pure and unadulterated – without harsh cleansing chemicals or synthetic ingredients. There were no questionable ingredients which consumers couldn’t gauge. That key insightwas to develop a full range of products not just targeted at immediate weight loss but administering a healthy lifestyle and long-term weight management.
The brand name Viance was derived from Vitality and Science, a name which has a modern ring to it. Vibrant colors, graphics of green, natural leaf adds to the highlighted ingredient goodness. Clean, bold type font and text do the rest. The nutrition information at the back label doesn’t attempt to hide anything, another crucial win.
Online sales shot up rapidly, crossing thousand dollars a day within a few, continuing to grow exponentially over the first year. Rave reviews from satisfied customers poured in, improving customer engagement and opening up new brand opportunities in their Walnut Creek, California location. A win for collaborators!