American design and branding firm Character worked on Wally sensors brand design to establish their identity with the consumers. Based in the United States, Wally sensor systems alerts homeowners to water leaks and detects changes in humidity via their mobile device.
Character worked on Wally sensors brand design in a manner that it impacts all consumer touch points. The entire portfolio included retail packaging, website and mobile app design.
The colors: Warm orange and the cool beige shades on the package complement each other, while conveying warmth, care, and gentle protective touch.
The graphics: The parallel ‘L’s in brand-name mimic the behavioral identity of humidity sensors and their operation via wiring in the walls to the main hub. Simple, white outlined info-graphics adorn each component, clearly signifying how to install and operate them.