Whilst male cosmetics special package design embodies the sensitive-yet-strong duality of men, especially visible while grooming themselves.
Traditionally, men have always seemed oblivious to the needs of grooming themselves. However, with the rise of the metrosexual male into fashion conscience – male cosmetics have grown in market share and importance.
French cosmetics range Whilst sought to repackage their product 3 years since its launch. Roping in design agency HvingtQuatre meant that the design upheld the sensitivity, strength and male ambivalence. A sensitive product protected by a strong case encased by a package which marries the strong black hues with softer silver and indigo hues.