Yuppy Cakes Branding and Package design was targeted achieve a classic yet current product, with a dash of fun, while making the brand stand out in a crowded shelf.
Based of Buenos Aires, Argentina, the La Golondrina Studio and Bardo Industries, LLC were commissioned to develop a new brand identity for Yuppy and their delicious confectionery and bakery products like cupcakes, cookies and cakes. The idea was to ensure there is a retro/ classic feel with the colors but also using the modern “flat” and “vector” design elements in their packaging materials of cardboard and paper.
The result was a package and brand logo which uses classic fonts, and the faded green of a bygone era, before mixing in plenty of brown, caramel, white, orange, red and yellow to add the fun element in the baked items. The packaging material is eco-friendly too, and can be recycled. The flame orange ribbons add essential peppy character to the box.
Ace photographer Celeste Martearena ensures the package and food shots are of excellent quality, to tie up the commercial project nicely. The box contents are usually cupcakes and cookies, which necessitated the use of printed butter paper lining on the inside, to prevent greasiness from seeping through. Smaller boxes for tarts or individual confectionery items sport the “Y” as the prominent signature logo of the brand.